Palma Da Mão.
Startup Coordinator - Bernardo Gracindo.
Designer - Nina Ellery Oliveira.
The startup ended up not taking off. It was supposed to be social network so that entrepreneurs in Brazil - in more remote locations - could connect with each other. The name ’Palma da Mão’, literally meaning in the palm of your hand, which was the whole concept.
Below will be a few of the final sketches in this process. Initially was drawn by hand then brought to the computer.
After focusing on the logo and the typeface that would be used - we came to colour. We wanted something that was related to Brazil but wasn’t too literal. Below are the main versions of the logo and attached is a visual identity PDF.
