Sun Records.

Identity & Brand Design

This record label was created in order to demonstrate my personality within a brand. The main attributes I wanted to convey were optimism, happiness, and organised chaos. My design style is usually very graphic and conceptual and I wanted to bring that in with this brand.

This record label is in focused in electronic and more trippy music, rather than just pop or rock. I wanted the design to convey confusion, being excited and I just wanted one to be able to feel the way the music would be through design.